Sales Training
We provide industry-leading sales training tailored for the medical field, led by the one and only Michael Gibson. Our training teaches doctors and clinic owners how to effectively communicate value and guide patients toward saying “yes” to high-ticket treatment plans and insurance-backed procedures.
We model the proven sales strategies used by top 7- and 8-figure clinics—from patient conversations to treatment plan structuring—and bring these insights directly to everyday clinic owners. Our goal is simple: help you increase your show rates and conversion rates like the top 1%. With live coaching, step-by-step modules, and an interactive community, you'll have everything you need to close more patients with confidence.
Want a preview? Enjoy some free training videos below to see our work in action!
sales practice accelerator intro
Sales isn’t about scripts or tactics—it’s about communicating value and guiding patients toward the right decision with confidence. This program, led by Michael Gibson, will help you understand the psychology behind sales, improve objection handling, and increase show and conversion rates. Over the next eight weeks, you'll gain the skills, mindset, and strategies to influence perspectives, close more patients, and grow your practice with certainty.
The Power of Conviction in Sales
People don’t buy your service—they buy your conviction in your service. When you truly believe in the value of your offer and the impact it creates, that belief becomes contagious, making it easier for patients to trust you and say “yes.” Sales isn’t about tactics or scripts; it’s about helping people see the transformation your service provides and guiding them toward their best outcome with confidence.
Addressing the Real Decision Maker in Sales
Many deals are lost because the true decision-maker isn’t engaged in the conversation. Instead of focusing only on the patient, actively involve their spouse, partner, or key influencer by using their name and asking open-ended questions to ensure they see the value. Try the Bladder Close strategy—step out briefly to let them discuss privately, then return to address concerns—this simple shift can lead to higher conversions and on-the-spot commitments.
Why Being Too Good at What You Do Might Be Costing You Sales
The biggest mistake experienced professionals make in sales is focusing too much on details instead of outcomes. Clients don’t buy your service—they buy the result it gives them. Instead of overwhelming them with jargon and processes, shift your focus to understanding their problem, painting the vision of their ideal outcome, and showing them how you can bridge that gap—this simple shift will drastically improve your close rate.
Understanding Value vs. Investment in Sales
Sales success isn't about listing features—it’s about helping clients see the true value of your service. People buy based on emotional impact and justify their decision with logic afterward, so your role is to bridge the gap between their current problem and their desired outcome. When you focus on communicating value, not just selling a service, clients will prioritize achieving their goal over the price, making it easier to close deals with confidence.
How to do phone calls that turn leads into patients!
Struggling with lead conversions? This video tutorial breaks down proven phone strategies to build rapport, communicate value, and turn more leads into committed clients. Learn how to make every call count, increase show rates, and close more deals with confidence!